Books That Matter
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Too Nice For Sales: A Practical Guide to Ethical Lead Conversion
Can you be honest, ethical, and still dominate in sales? Too Nice for Sales proves you can. In this powerful book, a top real estate leader shares how Biblical principles shaped his approach to selling—without manipulation or high-pressure tactics. For agents who’ve ever felt conflicted about traditional sales methods, this book provides a roadmap to success rooted in trust, authenticity, and service.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Great real estate agents don’t just persuade—they pre-suade. In Pre-Suasion, Robert Cialdini reveals how to set the stage for a “yes” before the conversation even starts. This book teaches agents how to prime buyers and sellers to be receptive, increasing conversions without feeling pushy.

The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results
People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Successful agents know that focus is key! "The One Thing" is a simple yet powerful concept that helps you zero in on what matters most in your real estate business and personal life.
By focusing on one thing at a time, you can build a thriving real estate career, strengthen relationships, and achieve your biggest goals—without feeling overwhelmed.

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Success in real estate isn’t about big, overnight wins—it’s about small, consistent habits that lead to huge results over time. "Atomic Habits" by James Clear gives you a simple, proven system to help you.
If you’re struggling to stay consistent with prospecting, follow-ups, or time management, it’s not you—it’s your system. This book teaches you how to make tiny changes that turn into big wins for your business and life.

Start Thinking Rich
Start Thinking Rich: 21 Harsh Truths to Take You from Broke to Financial Freedom delivers an inspirational, tough-love, and step-by-step guide for readers to finally start building their own legacy of wealth no matter where they're starting from. Cut through the noise to discover highly effective wealth-building moves that are proven to work.

Lifescale
As an agent, your ability to stay present, engage deeply with clients, and manage time effectively sets you apart. This book provides practical strategies to break free from digital addiction, master deep work, and create a balanced, fulfilling career. If you’re ready to ditch distractions and level up your life, Lifescale is your guide.

Influence: The Psychology of Persuasion
Discover the six principles of influence in Influence by Dr. Robert Cialdini. Learn how to ethically persuade clients, build trust, close deals, and protect yourself from manipulation—essential skills every real estate agent needs to thrive in a competitive market.

Stories Sell: Storyworthy Strategies to Grow Your Business
Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.

Jab, Jab, Jab, Right Hook
Think of it as YOUR PLAY BOOK for the key conversations you have with sellers and buyers. Along with the scripts, you will find tactical notes on how to use the script, why it works, and when to modify it for various situations.

The Book of YES
Think of it as YOUR PLAY BOOK for the key conversations you have with sellers and buyers. Along with the scripts, you will find tactical notes on how to use the script, why it works, and when to modify it for various situations.


Be Your Future Self Now
Discover the power of living as your future self today. In Be Your Future Self Now, you'll explore how to break free from limitations, align your actions with your aspirations, and create the life you've always dreamed of. With actionable steps and inspiring insights, this book guides you to envision your best self and take bold steps toward achieving it—right here, right now. Perfect for anyone ready to transform their mindset, harness their potential, and fast-track their journey to success.

All It Takes Is a Goal
Do you dream of reaching your biggest goals but feel stuck on where to start? In All It Takes Is a Goal, you'll discover a simple, practical approach to achieving your aspirations—no matter how big or small. Learn how to overcome procrastination, focus on what truly matters, and turn your ambitions into accomplishments. Packed with relatable stories, actionable tips, and inspiring insights, this book will help you take the first step and keep moving forward. Because sometimes, all it takes is the right goal to change your life.

The Science of Selling
Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others.

Not Taught shares how the rules of 20th century and the industrial age no longer work and that if you want to be successful you must learn the new rules of success. Not Taught punches you in the face with the realities of work today and offers clear strategies on how to be successful in this crazy information-driven world.

Taking the power of persuasion, empathy, active listening, and intuition to the next level, Never Split the Difference gives you the competitive edge in any difficult conversation or challenging situation. This book is a masterclass in influencing others.

For more than two decades, legendary trainer Tim Grover has taken the greats—Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of relentless competitors in sports, business, and every walk of life—and made them greater.
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