Why Social Media Isn't Optional for Real Estate Agents

In today’s market, social media is a must for real estate agents looking to grow their business. Speaking at Inman Connect, Kim Rittberg and Wendy Forsythe emphasized that creating authentic, engaging content builds credibility and attracts clients. Agents must overcome fear of being on camera—fear, they argue, is simply hiding from clients. 

Authenticity is key; delegating your voice to someone else can dilute your brand. Rittberg advised newer agents to highlight wins and expertise to establish credibility, while Forsythe encouraged sharing everyday stories, such as client questions or market insights. The bottom line: social media is your platform to connect, engage, and convert content into cash.

Key Points

Show Up Authentically on Social Media

Overcome Fear of Being on Camera

Leverage Everyday Activities as Content

Why This Matters:

Your online presence can be the difference between gaining or losing clients. You can build trust and stay top-of-mind in a competitive market by showing up authentically and sharing your expertise. Social media isn’t just about posting; it’s creating connections and building relationships.